Blogger Kevin Drum on the Limits of the Blogosphere

Professional blogger Kevin Drum uses the left netroots’ insistence that Democrats boycott Fox news as a base from which to riff on the power of the blogosphere:

… the real lesson of the 2008 primaries is to raise some serious doubts about the power of the blogosphere in particular and the netroots more generally. On the Republican side, I’d venture that John McCain was the least favorite of the major candidates by a pretty fair margin. But he won anyway. On the Democratic side, Hillary Clinton was the least favorite of the majors but she’s one of the last two standing. And although Barack Obama is a netroots darling now, it’s worth remembering that his initial foray on Daily Kos didn’t endear him to the blogosphere in the beginning. His message of bipartisan reconciliation was about the farthest thing imaginable from the “fighting Dem” spirit of the blogosphere and he took plenty of hits for it. He’s only popular now by default: virtually the entire netroots loathes Hillary Clinton, which means Obama is the only choice they have left.

If the respective left and right blogospheres had any real say in things, would we be looking at a McCain vs. Obama contest in November? Or McCain vs. Hillary? We would not. It would be Giuliani vs. Edwards, or maybe Romney vs. Dodd. The blogosphere is good at raising modest sums of money, and it likewise plays a modest role at the congressional level, but its influence on the national stage appears to be pretty close to nil. That was true in 2004, when Kerry won the Democratic nomination, and it appears to still be true four years later.

And then why is Washington Monthly paying Kevin for blogging?

Actually, anybody who thinks they can change the world by blogging is deluded (and Kevin has always struck me as one of the most realistic and self-aware bloggers out there). Instead, with the exception of a few professionals like Drum or Andrew Sullivan, most of whom are sponsored by traditional journalism outlets, blogging tends to be the hobby of people with full-time jobs who do it because it’s more fun than stamp collecting.

Or, as Megan McArdle wrote:

All of the high-traffic economics bloggers I read are either professors, in some similarly rewarding profession, or already tied up by a media organization.

I think this is becoming broadly true of the wider blog world: the biggest bloggers are either professionals, or they have an even more lucrative job. I blogged the primary from Matt’s house on Tuesday, and almost everyone in the room were being paid to blog. Two years ago, we were all amateurs. That’s a skewed sample, of course, but all of us had relatively widely read blogs not only before we took a salary, but before we knew each other. I don’t mean to say that there are no high trafficked policy blogs not run by professors or professionals, since this is clearly not true. But the numbers seem to be dwindling. And most of the obvious people of whom I would have said to any media organization “You should hire this blogger” seem to have been hired. I expect the rest to follow soon, since there are fewer arbitrage opportunities. There’s a lot more amateur talent remaining in other fields, like science blogging, but I wonder how long this will last.

Posted on Saturday, May 03 2008 | Permalink

Actually, anybody who thinks they can change the world by blogging is deluded

I realize this isn’t your point, but I’d argue that Yon and the milbloggers did, in their own way.  So may have Charles Johnson (the throbbing memo) and the associates there.

Posted by Chap  on  05/06  at  10:06 AM

All you have to do is wish you had never been born and see what life would have been like without your blogging effort: 

http://www.jibjab.com/sendables/view/NS9zMUmy4Xe7Kt1anVQJZ6UB

Posted by  on  05/06  at  10:13 AM

"Small moves, Ellie. Small moves.”
- from the movie “Contact”

Posted by  on  05/06  at  10:19 AM

Nothing is more fun than stamp collecting.

Posted by  on  05/06  at  11:31 AM

Tell Sweetness & Light.  The blog came up with the original Rev. Jeremiah Wright scoop—and the rest in American election history.  The story went from Sweetness & Light to Rolling Stone, then to Hannity and the NY Times, and slowly gained steam over a years time, when it finally hit ABC News, and then all the major networks.

Posted by PrestoPundit  on  05/06  at  11:39 AM

There have been small victories.

Remember the fuss over the “programmable controlling thermostats?” The ones that allowed the state of California to control your room temperature?

I was surprised as anyone when my article on American Thinker sent that silly proposal down in flames within a couple of weeks this January. (Not that I’m bragging!)

The real power is in normal people uncovering and exposing little facts that would get ignored by the MSM yet resonate so strongly with the real citizens out there.

As for choosing a president - we’re all allowed one vote.

Posted by  on  05/06  at  12:19 PM

My feeling is that blogs are wonderful for organizing smallish groups of people around relatively specific goals, and getting information and discussions into the public domain that otherwise wouldn’t take place.

What they aren’t good for is mass organizing; even really big blogs reach at most a couple hundred thousand people at most.  This is why a mass boycott organized by blogs wouldn’t work; there’s simply not enough “mass” to matter at a national level.

Posted by  on  05/06  at  12:24 PM

I’m not sure that there even IS a “right blogosphere”. Most of it seems to be made up of pro-war liberals.

Posted by  on  05/06  at  12:46 PM

It all depends on what the meaning of “change the world” is. The ‘sphere was highly instrumental in bringing down Dan Rather (in which I played a part), but did this “change the world”? I have never thought so.

However, even though I have slacked off my own blogging quite a bit from earlier years, I would say that the ‘sphere can change the world, although individual bloggers won’t. “The sum is greater than its parts,” to throw out a cliche, and it happens slowly and incrementally. But change it is, and the effects are worldwide.

However, let no blogger be deluded that his or her personal contribution will be individually very great. Each of us are, at best, but a brick in the building.

Posted by Donald Sensing  on  05/06  at  01:45 PM

Just because one person doesn’t have power to affect the WHOLE course of history, every individual should still do their duty to make what contributions they can.

Like Rev. Sensing said, individually, we’re little more than bricks - but let us be the best bricks we can.

Posted by  on  05/06  at  01:50 PM

The only real significant power of bloggers is to get a story into the MSM.  After Eason Jordan (which followed shortly after Rather), many MSM journalists vowed to give bloggers, especially on the right, no oxygen.  Since then, we have seen a number of compelling stories fail to get national traction because the MSM simply boycotted them (success in Iraq, Libya giving up nukes, economic growth, AP and Rueters malfeasance, truth on Katrina, etc.).

Since then, bloggers on the right mainly feed each other (still significant) and feed talk radio.  But the only real breakthroughs are stories which Fox sees having an effect on a political race, or which are so overpowering that they can’t be shut down.

Bloggers on the right serve as an adjunct to what the WSJ and National Review were long ago and talk radio became in the 80s—information for the choir, but without access to the mushy, middle-of-the-road voter (who decides elections) unless the MSM gives access for a story.

Until the right works to develop alternative ways to get important stories to the uninformed, mushy middle, the MSM will retain its gatekeeper status.

Posted by  on  05/06  at  02:49 PM

I like to think I’m changing the world one snarky blog comment at a time.

Posted by  on  05/06  at  10:28 PM

"Ninety percent, or more, of the Blogosphere would cease to exist without the news-cycle. There is very little original material out there.”

I blogged about this topic (Which is better to control: Content or context) four years ago on the lead-up to the last election. While the blogsphere might be producing more and more of the content, the context is still controlled by the mainstream media.

Posted by incongruities  on  05/07  at  07:52 AM
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